Privacy Policy

This Privacy Policy describes how Nuri, Inc. collects, uses, processes, shares, and protects Your information when You use the Nuri mobile application, website, and related services (collectively, the “Service”). By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Last updated: 15 December, 2025

Last updated: 15 December, 2025

Last updated: 15 December, 2025

1. Interpretation and Definitions

1.1 Interpretation

Capitalized terms have the meanings assigned to them in this Policy.

1.2 Definitions

Account means the unique profile created for You to access the Service.

Application means the mobile application titled “Nuri”

Company, We, Us, or Our means Nuri, Inc., a Delaware corporation.

Device means any device used to access the Service.

Personal Data means information that identifies or can reasonably be linked to an individual. Personal Data includes identifiable health information.

Health Data means information You provide relating to Your physical characteristics, health, nutrition, goals, or activity, including weight, height, food logs, health attributes, body composition.

Usage Data means data collected automatically through use of the Service, including device information, activity logs, and analytics data.

User Content means photos, images, text, food entries, metadata, or other inputs You upload or submit through the Service.

Website means nuri.app.

You means the individual using the Service or the organization on whose behalf the Service is used.

2. Types of Data We Collect

We collect the categories of data described below. Certain categories may qualify as health information, sensitive personal information, or biometric-adjacent data under various privacy laws.

2.1 Personal Data You Provide

We may collect the following Personal Data when You create an Account or use the Service:

  • First name

  • Last name

  • Email address

  • Optional profile details You provide

2.2 Health and Nutrition Data

To provide calorie estimation and nutrition tracking features, We collect:

  • Weight

  • Height

  • Food logs and food data, including items photographed, scanned, or logged manually

  • Nutrition goals

  • Any other health information You choose to enter into the Application

You decide which health information to provide. The Service cannot function properly without basic nutrition data such as food entries and photos.

2.3 User Content (Including Photos)

User Content includes:

  • Photos of food uploaded for calorie analysis

  • Text entries and logs

Important: We may use anonymized or aggregated food images to improve Our models, algorithms, and product features. We do not associate such images with Your identity when used for internal development.

2.4 Usage Data

We automatically collect:

  • Device type, operating system, and app version

  • IP address

  • Timestamps and activity logs

  • Crash data

  • Feature usage analytics

  • Performance data

This data helps Us secure, improve, and optimize the Service.

2.5 Cookies and Tracking Technologies

The Website uses cookies, tags, and similar technologies for analytics, functionality, and security. The Application may use mobile identifiers for analytics.

3. How We Use Your Data

3.1 To Provide and Improve the Service

  • Food identification and calorie estimation

  • Nutrition tracking

  • Personalization and recommendations

  • Machine learning model improvement

  • Account management

  • Service stability and debugging

3.2 To Improve AI and Computer Vision Models

We use food images and related User Content to:

  • Train and improve AI models

  • Enhance accuracy of calorie estimates

  • Improve overall product performance

Such use is strictly anonymized or aggregated and not linked to Your identity.

3.3 Communications

We may contact You about:

  • Updates and new features

  • Service-related notifications

  • Customer support responses

3.4 Marketing (Optional)

We may send You promotional emails unless You opt out.

3.5 Legal and Compliance

We may use Your data to:

  • Detect or prevent fraud

  • Comply with law enforcement obligations

  • Protect Our rights

3.6 Business Transfers

If We engage in a merger, acquisition, financing, or asset sale, Your information may be transferred as permitted by law.

4. Legal Bases for Processing (For GDPR-Covered Users)

Where applicable, We rely on:

  • Consent

  • Contract performance

  • Legitimate interests, such as service improvement and security

  • Legal obligations

5. How We Share Personal Data

We may share Personal Data as follows:

5.1 Service Providers

With vendors who support the Service, including:

  • Cloud hosting providers

  • Analytics providers

  • Customer support tools

5.2 Business Transfers

As part of corporate transactions.

5.3 Legal Compliance

With law enforcement or regulators when legally required.

5.4 With Your Consent

Where You direct Us to share information.

5.5 Aggregated or Anonymized Data

We may share aggregated or non-identifiable data for analytics, research, or business purposes. We do not sell Your Personal Data.

6. User Content and License Rights

By submitting User Content, You grant the Company a worldwide, royalty-free, sublicensable license to use, store, process, reproduce, modify, and create derivative works from Your User Content solely to operate, maintain, and improve the Service, including internal AI model training.

We do not publicly display Your photos or content without Your express consent.

7. Retention of Data

We retain:

  • Personal Data for as long as Your Account is active or as necessary for the purposes described

  • Health Data until You delete it or delete Your Account

  • Usage Data for a shorter period unless required for security

  • Backups for limited periods as part of standard retention practices

We delete or anonymize data when no longer needed unless legally required to retain it.

8. Data Transfers

Your information may be transferred to and processed on servers outside Your jurisdiction. We implement safeguards as required by law, including standard contractual clauses for international transfers.

9. Your Privacy Rights

Depending on Your jurisdiction, You may have the right to:

  • Access Your Personal Data

  • Correct inaccurate data

  • Delete Personal Data

  • Export Your data

  • Withdraw consent

  • Object to processing

  • Request restriction of processing

You may exercise these rights through in-app settings or by contacting Us.

10. Deleting Your Personal Data

You may request deletion of:

  • Your Account

  • Food logs

  • Profile data

Some data may persist where legally required.

11. Security

We use administrative, technical, and physical safeguards to protect Your data. However, no online system is entirely secure.

12. Children’s Privacy

The Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

13. Third-Party Links

The Service may contain links to third-party websites or services. Their privacy practices are their own, and We do not control or endorse them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates become effective when posted. We may notify You by email or through the Application for material changes.

15. Contact Us

If You have questions or requests related to this Privacy Policy, You may contact Us at:

Email: support@usenuri.app